Google & Meta ROAS Target Calculator
Stop flying blind with your Paid Ads. Input your profit margins and discover the exact mathematical Minimum ROAS you must hit just to break even on advertising.
- Max Allowable CAC (Break-even):
- Target Monthly Ad Spend:
- Target Monthly Gross Sales:
The Fatal Error in Modern Advertising
A staggering percentage of e-commerce store owners check their Facebook Ads Dashboard, see a "2.0x ROAS" (Return on Ad Spend), and celebrate because they think they doubled their money. In reality, they are secretly bleeding cash every single month. The Ad ROAS Targeter stops you from guessing your KPI metrics.
What is Break-Even ROAS?
If you buy a product from a supplier for $60 and sell it for $100, your absolute maximum profit (Cost of Goods Sold removed) is $40. If Facebook charges you $50 to acquire that customer, you just lost $10 out of your own pocket. Break-Even ROAS is the mathematical number that factors in your product margin. If your dashboard is below this number, pause the campaigns.
Why "Target" ROAS Matters
Breaking even keeps the lights on, but it does not generate wealth. To hit your massive monthly profit targets, you must aim for a Target ROAS. If your business has steep overheads (software servers, corporate rent, salaried employees), your Target ROAS will pull away significantly from your simple break-even point.